Jeremy Willis came to Saddle as one of the most respected disability attorneys in East Texas — but dominance in practice did not translate to dominance online.
Despite his reputation, regional competitors from Houston were consistently outranking him in local searches. As he prepared to expand into additional markets, he needed more than incremental improvements. He needed a unified marketing system that matched the strength of his practice.
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Jeremy was tired of being “the guy” in real life but invisible in search results.
Key challenges included:
Brand & Positioning
We led a full rebrand that positioned Jeremy as authentic, bold, and deeply invested in his clients — not a generic attorney. The “Law Dog” concept communicated strength, approachability, and a willingness to fight, while maintaining a professional and credible tone.
Website & SEO
We designed and developed a new website built from the ground up with SEO at its core:
Local Services Ads (LSAs)
We conducted a comprehensive audit of Jeremy’s LSAs, identifying inefficiencies and missed opportunities. Campaigns were restructured to improve visibility, lead quality, and consistency across markets.
Content & Media
Saddle also produced on-site content, including video, reels, and social media assets, helping Jeremy show up confidently and consistently across platforms.
Automation & Lead Management
To protect Jeremy’s time, we implemented automated lead workflows that:
The result is a system that allows Jeremy to focus on serving clients — not chasing leads.
Today, Saddle operates as Jeremy Willis’s marketing department. When he needs support, strategy, or execution, he calls us. We continue to manage, refine, and scale his marketing as his practice grows into new markets.
This engagement demonstrates the impact of combining brand clarity, technical execution, and operational systems. By aligning Jeremy’s reputation with his digital presence, Saddle helped position his firm for sustainable regional growth — without adding complexity to his day-to-day work.
